by BeckyA! | Jun 13, 2019 | Communications
I really love this move from Nike, to display their plus size athletic range in their flagship store. I love it for a few things. 1. From a PR point of view it’s got people talking. Thousands of social media posts have been sent, discussing how empowering it is...
by BeckyA! | Feb 7, 2019 | Communications
Last week the CIPR Health Group welcomed the focus on public engagement in NHS England’s recently published Long Term Plan, and urged them to value and protect PR and communications. It was an excellent demonstration of support for the profession, the benefits...
by BeckyA! | Oct 23, 2018 | Communications
I was recently honoured and privileged to be part of a team that was recognised at the University of Southampton Vice-Chancellor Awards. The awards celebrated outstanding achievement, commitment and dedication and our team won the Support and Service to the University...
by BeckyA! | Oct 3, 2018 | Communications
One of my most regular pieces of advice when helping clients craft their messages and get them to their desired audience is: ‘talk to me like I am a 4-year-old’. That does not mean patronize me – 4-year-olds are cleverer than we give them credit for. But instead, use...
by BeckyA! | Aug 10, 2018 | Communications
PR is all about relationships. The relationship with your customers. The relationship with your employees, your stakeholders and the wider public. It’s about how they see you, what they think of you and whether they trust you. As a PR consultant, one of the most...
by BeckyA! | Jul 6, 2018 | Communications
The NHS turned 70 this week, which has led me to reflect on my time with the NHS both as a professional and on a personal level but also my feelings towards the NHS as an organisation and its future. Having worked in the communications office of a busy...
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