Why I won’t guarantee media coverage
Getting media coverage is the name of the game. That’s the goal and what both the client and I want [...]
Valuing a freelancer
Freelancers should be treated as part of the in-house team. Agree or disagree? It’s a tricky one an [...]
The art of writing a good press release
The press release is by no means the only way of getting media coverage for a business, but it is a [...]
Your opinion counts – Thought leadership, a media relations tool
There are many ways to raise your organisation’s reputation, or your reputation as an individual, t [...]
Quality comms should be high on a business’ priority list, even in times like this
I didn’t expect to be celebrating my two-year ‘going self-employed’ anniversary on lockdown, with t [...]
You should care about regional media coverage
he short answer is yes, you should care. Regional (or local) media coverage should be considered&nb [...]
The power of video
Video is a powerful tool in the PR cannon. It’s no secret. It allows your audience to gain an in de [...]
Communications and PR – it’s not just an afterthought
Last week the CIPR Health Group welcomed the focus on public engagement in NHS England’s recently p [...]
Developing relationships with journalists
PR is all about relationships. The relationship with your customers. The relationship with your emp [...]
Why you should hire a freelancer
Why hire a freelancer? Firstly, let’s start by explaining what I mean by a freelancer, or really, wh [...]
